In 2023 this film was restored to HD quality.
Glowing in the Dark captures the energy and vitality of neon--one of the oldest and most effective forms of advertising. Neon was first patented in 1923 by George Claude, a Parisian who sold over 9 million dollars in territorial licenses in the following six years. The glow of neon lights had swept across North America by the 1950's, enticing passers-by into a new urban culture. The catch phrase for this exciting industry was "bigger and brighter."